All words that should describe your website content. Increasingly younger audiences want your website to work for them. They want it to speak to them and be clear and meaningful in ways many of us haven’t previously bothered with. As you create and write more content (or have it made and written), you should be focused on the newest demographics in content marketing. It would help if you appealed to your readers, not coax them in with the tricks and tips from ten years ago. Content marketing is still king, of course, but like all things, there has been change in the industry. Do you know the best ways to write effective content for 2018? You should.
Table of Contents
Tips For Writing More Effective Content
Include Voice
Online content isn’t a research paper or an essay. It can and should be informative, but not at the expense of ease of reading and entertainment. The best online content includes a healthy amount of authentic voice. Your voice. Coming through the page.
Write About Meaningful Things
Nobody cares about trite topics or vague keyword-laden articles. People want to read and engage in things that are relevant in some way. We know that headlines and keywords are important, so be sure that what you’re saying delivers on the implicant promise of that headline.
Use Clear and Precise Language
There is a tendency to pad articles and posts with flowery descriptions and impressive vocabulary. Don’t. Using language designed to make you sound smart will backfire and turn readers away. Use precise words to describe and convey what you are telling your audience and avoid telling them the same thing in four different ways using increasingly pretentious words to do it.
Also Read: Content Strategist: Responsibilities And Job Description
Keep Your Writing Organized
Online content shouldn’t wander. Tell your readers what you’re going to tell them, lay it for them, and then recap as necessary. Bullet points, lists, and carefully divided segments of material help readers keep track of what you’re saying and make the material easy to skim as well.
Document Sources
Skepticism is growing and sources are becoming increasingly important. We want to know what you must say and we want to know where you go that information. Know how to properly evaluate your sources and link or list those sources in your writing to give instant credibility to what you’re saying.
Integrate Your Writing With Other Media
Writing shouldn’t stand alone. Your writing can become scripts, captions, infographics, slideshows and so much more. It’s not all about blog posts and articles. There is so much media available it makes sense to synthesize as much of it as possible.
Make Social Media a Primary Publishing Platform
If you’ve been publishing articles religiously on your website and blog, hopefully, you are being just as diligent about your social media accounts. Post links to what you have on your sites, but also write posts and informative pieces just for the social media platforms. All marketing is good marketing, and effective content can go far.
Don’t Forget Keywords
We’ve moved away from keyword-stuffed articles and strange long-tail keyword-based sentences, but some of the basics of SEO are still alive and well in effective content creation. Include relevant keywords. Make titles and subtitles searchable. Create solid meta descriptions and be diligent in your phrasing to be sure you’re capturing readers while also capturing a bit of keyword play.
Write Something Different
If you’re tired of writing what you’re writing, write something different. It can be a challenge to stay creative over several weeks, months, and years as you update blogs and crank out new marketing articles. Take a break from typical articles and investigate other things that people enjoy like infographics and cleverly written (and captioned) videos.
Keep Sentences and Paragraphs Short, but Content Long
You want your content to be highly readable, to say something of value, and to say plenty of it. That means you need to keep the structure of your writing straightforward. Short sentences create shore paragraphs for easy digestion. But lots of short paragraphs, carefully arranged with nice subheadings, create informative and effective content. Think short, but write long.
Format Content Carefully
Formatting matters. Your content is increasingly readable when you work with plenty of white space and a nicely selected font. Choose colors, fonts, and sizes for subheadings and headings that not only work well for formatting, but for readers. Don’t crowd your content with ads pictures and caption boxes if it takes away from readability. Formatting matters.
Be Clear on Your Message and Meaning
As you write avoid wandering and jumping from one point to another. You should be able to summarize what your article is about and check out the key messages you’re conveying without having to reread it. If you can’t quickly spout off what you’re writing, how do you expect others to keep up with what they’re reading?
High-quality writing will always be in demand, but knowing the best ways to tweak what you’re writing for your anticipated audience is essential to making effective content. Know why you’re writing and what you’re hoping to achieve with your content. Know how to make the latest trends and preferences work for you. And finally, know what works best for your website and your audience, and you’ll be all set.
Lisa P. Sicard
Hi Oleg, great tips! I see so many write with long sentences. I have several contributors and I usually have to edit those lengthy sentences as Yoast tells me they are hard to read.
Being authentic is key to having others trust you too. They won’t buy your products or services unless they do trust you.
Thanks for sharing these tips with us here! Have a wonderful day.
Oleg Kaluger
Hey Lisa,
Thank you for the comment,
Yeah, long sentences and paragraphs are no good, they will kill the readership!
The opening has to be the shortest of the para’s because that is the place where either you are going to retain your reader or lose him …
thanks,
– Oleg
Noman Sarwar
Well,
Unique and informative content could be the very first step towards high ranking in search engines. Strong social signals to the recently published content are also useful to make the content appear in top search engine result pages.
By the way thanks for this amazing article.
Oleg Kaluger
Hey Noman,
Welcome to Temok and thank you for the comment,
Yeah, unique content is the base on top of which social signals, links and many other factors can add further value,
thanks,
– Oleg
Joy Healey
Hi Oleg,
Great tips for writing good content. It’s important to make sure that spelling and grammar are correct too. There are so many free tools available that there really is no excuse for making many mistakes. Everyone makes the occasional error, but use all available methods to keep these to a minimum.
Joy Healey – Blogging After Dark
Oleg Kaluger
Hey Joy,
Welcome to Temok and thank you for the comment,
Always good to hear positive feedback,
Very true, there’s way too many good content tools which should be enough to make sure that people don’t do too many writing mistakes! But then again those occasional oversight is easy to make, we just need to be more careful!
thanks,
– Oleg
Sajid Akhter
Hi Oleg,
Excellent post once again. I agree with you that the content of any website should connect with its visitors. It is important to write in easy to understand language so that your visitors can connect to you and enjoy reading your article. Nobody likes long boring article filled with keywords. One’s article should provide some kind of solution to its visitors in order to be loved and appreciated.
Thank you for this wonderful post. Have a good day. 🙂
wasim akram
explained very well ofwriting in blogging . Content writing is the most important thing in the field of blogging.
Oleg Kaluger
Hey Wasim,
Welcome to Temok and thank you for the comment,
Yeah, totally agreed with you, content writing is the most important thing in blogging,
thanks,
– Oleg
Victor Iheanacho
Hi Oleg
Great content you’ve got there. I totally agree with your first point there. The best way to actually connect with your audience and getting them to stick to your writing is by using authentic voice. It makes them feel more communicated to. That’s one secret i use in my blog posts.
Nice article. Really love it.
Aditya Vikram
Hii Oleg,
Content is considered the king and the asset of every digital marketer and blogger. We need to take special care of content while creating it. I also agree that keeping content organized is essential, We also need to format it properly and making it super easy for the reader.
Anyways, It was a good read. Keep publishing content like this.
Best Regards
Aditya Vikram
Pradyut Dutta
This article helps many bloggers and businesses to write great content for their website.
Thanks.
Sourav Halder
Great tips for writing good content. Thanks for sharing…
Bidyut Jana
Great post you have here, am impressed… Keep it up
Tom Melan
This article really helped me a lot for writing more effective content.
Ankit Yadav
This article is Well informative keep sharing article like this